Ads people actually stop scrolling for

Meta's ad platform rewards good creative more than almost any other channel — the right image or video can outperform a bigger budget with weak creative. We manage campaigns around structured testing: multiple creative variants, clear audiences, and budget that shifts toward what's actually converting.

01

Audience research

Custom and lookalike audiences built from your existing customers and website visitors.

02

Creative production

Static and video ad creative produced specifically for feed, stories and reels formats.

03

Campaign structure

Campaigns organised for clean testing and budget control, avoiding the common pitfalls that waste spend.

04

A/B testing

Multiple creative and audience variants tested against each other, with budget shifted to winners.

05

Pixel & conversion tracking

Meta Pixel and conversions API set up so results are tracked accurately, even with iOS privacy changes.

06

Retargeting

Campaigns aimed at people who've already visited your site or engaged with your content.

How we deliver it

Setup & tracking

Meta Pixel, conversions API and audience setup completed before any ads go live.

Creative & campaign build

Ad creative produced and campaigns structured for clean, measurable testing.

Launch & test

Campaigns launched with multiple variants running to identify what resonates fastest.

Scale & optimise

Budget shifted toward top performers, with new creative rotated in monthly to avoid fatigue.

What's included

  • Meta Pixel and conversions API setup
  • Custom and lookalike audience creation
  • Ad creative for feed, stories and reels placements
  • Campaign management with ongoing A/B testing
  • Monthly performance report with spend and return breakdown

Frequently asked

We generally recommend a minimum of ₹20,000–₹25,000 per month in ad spend to gather enough data for meaningful testing, in addition to our management fee.

We produce the creative as part of the service, though we're happy to incorporate existing brand assets or product photography you already have.

Initial data typically comes in within the first 1–2 weeks, with optimised performance usually improving over the first 4–6 weeks as testing narrows in on what works.

Pairs well with

Social Media Marketing

Strong organic content gives your ad creative a head start and improves ad relevance.

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Web Development

Ad traffic converts best on a fast, mobile-optimised landing page.

Learn more →

Google Ads

Capture people actively searching, in addition to the audiences you reach on Meta.

Learn more →

Ready to talk about meta ads?

Get a free, no-obligation quote within one business day.

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